Step 1

Client Questionnaire

We start by understanding your business and target audience through a detailed questionnaire. This step ensures we capture the essence of your brand, covering key aspects such as your industry, competitors, and unique selling points.

Client Call (Discovery): After completing the questionnaire, we schedule a discovery call to discuss your answers and clarify details to ensure we’re aligned.

Step 2

Quotation & Package Finalization

Following the discovery call, we provide a detailed quotation outlining the deliverables, timeline, and multiple pricing options. This allows you to choose the package that best fits your needs.

Client Call (Package Finalization): A follow-up call is scheduled to discuss the quotation and finalise the package based on your requirements and budget.

Step 3

Design Brief

Once the package is finalized, we create a comprehensive design brief outlining your requirements, goals, and vision for the logo. This document serves as a roadmap, including key elements like your brand’s mission, values, and desired message.

Step 4

Mood Board Creation

Before starting the design, we create a mood board to establish the look and feel of your brand, including the final color schemes, typography, and inspiration images. This serves as a visual reference for your logo’s style.

Client Call: A review call is scheduled to gather feedback and approve the mood board before moving forward.

Step 5

Presentation of Logo Concepts

We present around five unique logo options for you to choose from, offering a variety of styles. One of these logos is highly detailed and crafted with a deeper story that reflects your brand’s values and mission, incorporating hidden meanings and symbolism. The remaining four options explore different logo types—such as wordmark, lettermark, emblem, and abstract logo styles—so you can see different creative approaches.

Client Call: A feedback session is scheduled to select one concept or combine elements from multiple options to refine the final direction.

Step 6

Logo Finalization & Digitalizing

Once the final logo concept is chosen, we proceed to finalize and digitalize it using professional design software. The selected logo is refined to meet all technical standards, ensuring it’s versatile across all mediums and touchpoints, from digital to print.

Step 7

Copyright & Uniqueness Check

We conduct thorough copyright and uniqueness tests to ensure your logo is original and stands out in the market. This step is critical to avoid any legal issues and ensure your brand identity is protected.

Step 8

Mockups Creation

We present mockups of the finalized logo to demonstrate how it will appear in real-world applications, such as business cards, websites, and merchandise. This helps you visualize its versatility and impact across various mediums.

Step 9

Brand Guidelines

We develop detailed brand guidelines to ensure consistent use of your logo across all platforms and materials.

These guidelines cover logo usage, color palette, typography, and spacing, providing a comprehensive reference for maintaining brand consistency.

Step 10

Final Delivery

We deliver a complete logo package, including all necessary file formats and brand guidelines for print, digital, and web use. You’ll have everything you need for a successful launch.

Client Call: A final call is scheduled to walk you through the deliverables and answer any questions.