Client

Chandiram’s

Client Overview

Chandiram’s is a premium sweet shop in Vizag, an evolution of the famous Chandu Sweets, which was founded in 1963. Known for its luxurious sweets and long-standing tradition, Chandiram’s required a visual identity that reflects their premium offerings while honoring their heritage.

The Story

The logo is a tribute to the legacy of Chandu Sweets, with the golden color symbolizing the premium nature of Chandiram’s sweets and the quality craftsmanship behind them. The use of an antique, traditional font bridges the past and present, reflecting the brand’s journey from a trusted traditional sweets maker to a luxurious, premium brand. The circular design element subtly suggests a seal, representing authenticity and the timeless nature of Chandiram’s sweets.